There are many different types of restaurants. While some are pure about food and drink, others take a more eclectic approach. In fact, many have turned entertainment into a focal point. A well-planned entertainment program can enhance a restaurant’s bottom line and its overall experience. Creating a memorable entertainment program can require minimal effort and can be an easy way to differentiate yourself from the competition.
For starters, consider incorporating the services of an entertainer into your employee incentive program. This can be as simple as hiring an amateur karaoke singer or as complex as bringing in a professional actor for an evening of high octane comedy. The most important thing to remember is that the best entertainers are the most likely to bring in customers. You’ll also want to make sure that the performers are properly vetted and paid for. Alternatively, you can employ a reputable talent broker to find the best performers for your establishment.
Finally, keep the kids entertained. Steak n Shake has a kid’s menu, and they’ll even throw in some crayons and stickers. If you have room in your budget, consider adding a movie theater a la carte. Having a movie theater onsite will also provide you with a captive audience while you dine. On the other hand, having a movie theater onsite may be a turn off for the regulars. Fortunately, Red Robin does both – it’s a win-win.
These are just a few of the many fun and interesting ideas to consider when planning a successful entertainment program for your business. Make it a point to book a local performer for at least one night a week and a few times a month. Doing so will help you attract more customers in the long run and keep them coming back.